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Work / Level Two Detroit

A mobile‑first site for a Greektown lounge

Client
Level Two, Greektown Detroit
Type
Website and backend
Scope
Design, mobile-first build, menu and specials manager
Why mobile-first
75% of its traffic is on phones
Visit leveltwodetroit.com
The Level Two Detroit website today: Food, Bar, Rooftop beside the lounge's own photography.
Level Two Detroit on a phone, with call, map, reservations, food and drink in a bottom bar.

The brief

Revitalizing the online identity of an upscale lounge and nightclub.

The idea

Level Two is an upscale lounge and nightclub in Greektown, Detroit's historic entertainment district near downtown. During a remodel, it wanted a new website that matched its identity and its services, from events to corporate parties.

What we did

We designed a bold, glamorous site for its chic clientele. With mobile users making up 75% of all traffic, the team worked mobile-first, building for the phone before anything else.

Behind it

An equally simple backend lets the managers update the menu and specials quickly.

  • Level Two home page: the lounge's logo and menu on a black sidebar beside a photo of guests celebrating.
  • Level Two Eat & Drink page: starters and their descriptions in red display type.
  • Level Two burgers and sandwiches page with a plated dish.
  • Level Two corporate parties page.
  • Level Two reservations form on red.

Have an idea? Let's build it.

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