Level Two Detroit

Standing out in a crowded market

The Challenge
Revitalizing the online identity of an upscale lounge and nightclub

Attracting new clientele with a mobile-first philosophy

While undergoing a remodel, Level Two—an upscale lounge and nightclub in Greektown, Detroit—wanted a stunning new website to reflect their unique identity and services, including hosting events and corporate parties.

Tasked with creating a unique digital presence to make Level Two stand out from its competition in a historic commercial and entertainment district close to the heart of downtown, Digital Brain designed a bold, glamorous website appealing to Level Two’s chic clientele. With mobile users accounting for 75% of all traffic, the design team followed a mobile-first philosophy focused on delivering an exceptional mobile user experience.

The result was a bold, beautiful website reflecting the vibrant environment and delivering an interactive user experience. Mirroring the social venue’s dynamic nature, Digital Brain built an equally intuitive backend system that allows managers to update the menu and specials quickly.