The Top 5 Business Tools Entrepreneurs Need to Succeed
If it were easy, everyone would quit their day job in pursuit of becoming their own boss. The proof is in the numbers: successfully launching a startup company and sustaining scalable growth is not easily done. But although the failed statistics may be scary, they shouldn’t keep you strapped to a 9:00-5:00 desk in fear of turning your idea into a reality.
The key lies in leveraging the best business tools and technology that can help you compete toe-to-toe with the industry giants. We know that launching a startup is as expensive as it is difficult, so we’ve narrowed down this list to the most essential tools for business productivity, management, analysis, strategy, and entrepreneurialism — that way, you can preserve your bottom line while protecting its future for years to come.
1. A small business tool more versatile than a Swiss Army knife
A website is one of the single most important assets you can have because it opens the door to a world of opportunities, including business tools for analysis, automation, networking, nurturing… the list is truly endless.
WordPress is often cited as the most popular website development platform due to its rich configurations and limitless customizations, but Wix offers a more user-friendly runner-up.
2. An intuitive business tool for customer relationship management
No matter how hungry or driven you may be, at the end of the day, you’re only one person. Every small business tool you implement should focus on accelerated productivity, so you can stop spending time on tedious, administrative tasks and get back to calling company shots.
One of the most important tasks to stay on top of is customer relationship management (CRM), or the steps required for traffic conversion and customer retention. HubSpot is hailed as best-in-class, although Zoho provides great small business tools for CRM at a fraction of the cost.
3. A powerful business tool for analysis and KPI measurement
You no longer need a data scientist degree to measure key performance indicators (KPIs) that signal the success of your initiatives. Google Analytics is the gold standard across all industries — and they offer a free version that you can take advantage of to keep overhead costs down.
4. A strategic business tool to help create action plan items
Information overload is a challenge experienced by many. Thankfully, there are tools for business analysis that can crunch the numbers for you to formulate concrete campaign initiatives, minus the hours of work you might otherwise sacrifice from a finite resource of time.
Get a sense of all the business analysis tools available on the market through free trials offered by SEMrush, Moz, and Ahrefs to see which user interface you like best.
5. A digital business tool that looks to the future using past insight
Why use business intelligence tools? Because successful entrepreneurs need to look beyond the present toward the future. Companies such as Digital Brain can help you identify AI opportunities by utilizing business tools and technology such as predictive analytics, giving you a competitive edge against the competition.
No matter what industry you operate in, make sure to add these systems to your arsenal for success.